| The Hilton Hotel group has successfully used SMS messaging
to increase guest numbers to its hotels and build customer loyalty.
The hotel sent out important marketing messages such as specials
and promotions directly to its members' mobile handsets. SMS allowed
the hotel to get the messages out instantly and at the most appropriate
time of day.
The use of SMS as a direct marketing tool resulted in a 10-25%
uptake of offers sent out by the hotel and proved to be an integral
part its direct marketing and loyalty strategy. |
